Furniture Industry Trend Forecast - Conclusion

Summary of the trend forecast findings

One macro shift that can be seen as part of all trends elaborated on in this forecasting report, is centred around the establishment of the 4 P’s – people, planet, purpose and lastly profit - as a basic business model (Kjaer, 2014), and the general striving of people for a ‘good life’, which implies actions by businesses to motivate people to live lives that fulfil them (Kjaer, 2014). Companies can include both concepts by defining a meaningful purpose for their business offers: Placing people at the centre of their development processes (Kjaer, 2014) by taking into consideration their needs and requirements (ISO, 2010) and thereby empowering them to live fulfilled lives, as well as always minimising the environmental impact.

As stated in ISO 9241-210:2010(E) ‘human-centred design [...makes] systems usable and useful, enhances effectiveness and efficiency, improves human well-being, user satisfaction, accessibility and sustainability […]’ (ISO, 2010). Like this, brands can be developed that consumers like, identify with and can be included in their individual, meaningful lifestyle creation (Kjaer, 2014).

In conclusion of this trend forecasting report, purposeful offers in the furniture branch bearing a potential for future business cases thereby promising profitability to the companies regard people, planet and have a meaningful purpose.