From Passion to Product

The illustration of our design process and main learnings

As part of this terms assignments I had to create a learnings journal with reflections on the team design process and what we applied and learned from the lectures.

One of my main self-reflected realisations was that I enjoy analogue visualisation as much as I love to dive into theoretical analysis.

Therefore, I took the chance to illustrate my journey as a short story, which I would like to share here as well.

It can be seen as a funny summary of the team process and reflects the learnings targeted in various previous blog posts in detail:

Pitching an Idea

Starting a Successful Project

Creating Strategic Experiences - Purpose and Target Group

The Ideation Process

Creating Strategic Experiences - Brand Equity

Prototyping and Further Research

Sustainability

Storytelling

Creating an Energizing Team Spirit