Our Project Outcome

Final presentation

After six weeks of intensive team work we have just finalised our design project and presented our project outcome to Leslie Crombie, Sara Eckenger and our course mates.

We developed the concept of a brand that sells a phone case including a convenient permanent pocket with a foldable bag, so that the bag can never be forgotten. The pocket case is promoted with a marketing campaign that educated and engages people to join the movement and adapt a sustainable lifestyle.

The presentation summarised our design challenge, team and design process, motivation, insights and how we developed our solution based on them. This included our target group fit, brand identity, product proposal and accompanying marketing campaign and sustainable business model.

All credit gos equally to our whole group consisting of Jiayi Li, Xinxin Li, Thayson Horn, Liz Ramos-Prado and me: